When Bob Lord, President of Horizon Media, brings in a partner, it’s because they can solve a critical problem. And according to him, Above Data isn’t just solving problems – it’s changing the game.
On a recent episode of the Quo Vadis podcast, hosted by the Adtech Economic Forum’s Tom Triscari, Lord shared how Above Data restructured Horizon Media’s data, making it cleaner, more optimized, and AI-ready without the baggage of legacy tech slowing things down.
“They came in and looked at our data, looked at our data schemas, and gave us different ways of thinking about it. Now, our data is cleaner and more optimized than ever before.” — Bob Lord, President of Horizon Media
The problem? Most data infrastructures were built for an earlier era, not the speed and complexity of modern AI-driven marketing. Many companies try to bolt on AI solutions to old approaches to data, but as Lord puts it, that’s not enough.
“People say you can just put LLMs on top of legacy systems, but you’re still not mining the data at the atomic level, which is what we need to do.”
Above Data automates the structuring and enrichment of data at its core, removing inefficiencies and ensuring it’s usable in real-time.
This is about more than just clean data, it’s about transforming how marketers access and leverage insights.
Lord compares it to Perplexity AI:
“Imagine giving marketers a login where they can ask any question about their data and not only does it give them an answer, it suggests three more questions they should be asking.”
That’s the future of AI-driven marketing and Above Data is helping prepare the data to make that a great experience.
Ready to see what AI-ready data can do for your business? Learn more: Above Data